Engineering has a serious communication gap.

**al* can help fill it.**

*al. Not Al.

Many a gifted problem solver can’t engage with anyone who doesn’t know “engineeringese.”
Most four-year polytechnics leave many graduates gapped in this critical “soft” skill because they have neither the time nor the discipline to teach it.
Engineers who can’t work with customers are worked around, while engineering colleagues who can are more highly valued and respected and thus enjoy greater leadership opportunities and earning potential.
Even introverts can learn to engage successfully with non-techies and expand their career horizons.
al’s not simple, nor too easy. But al’s Tell Your Best Story workshops are straightforward, uncomplicated, stress-free, and, dare we say, fun. Broadening your aspirations beyond the lab, workbench, or computer screen should be an enjoyable experience.

al. Uniquely qualified to fill your engineering communication gap.

Twenty-three years of media training NASA engineers and scientists. Twenty years of multiple Emmy® and Edward R. Murrow awards-winning storytelling as a TV journalist.

al Feinberg provides technically proficient students and professionals with a simple roadmap to better communication skills and greater confidence, improved job performance, and an expanded career horizon.

A recent survey of employers by the National Assn. of Colleges and Employers (NACE) found that 91% consider communication as their most desirable “soft” skill in a job candidate.

Engineering Students
Let al help brighten your employment prospects while enriching your relationships with family, friends, and acquaintances.

Engineering Educators
Make a critical Investment in your students’ promise by having al speak or workshop with your class. Your innovative initiative will help them flourish while enhancing your program’s reputation.

Employed Engineers
It’s never too late to take initiative and let al unlock your communication “superpower” to the immense gratitude of your employer and stakeholders.

Employers
al can empower any of your engineers to communicate successfully across disciplines and with stakeholders.

al’s not boring.
With passion, positivity, and a touch of humor, al and his engaging Tell Your Best Story seminars and workshops share a simple, easy-to-learn method that ensures highly-technical subject matter experts can relate to practically any audience.

Get started.

“al does great work.”

❊ Testimonials

Avery Smith
MSE Undergraduate Ambassador & Finance Chair, Material Advantage
N.C. State University

"Working with Al has been a
great experience. When he
gave a seminar to NC State’s chapter of Material Advantage, everyone was engaged and thoroughly enjoyed his presentation. Al’s advice on crafting a story surrounding technical engineering ideas
was a wonderful perspective
that I feel is often missing from engineering education. The presentation of his ideas was clear, informative, and
all-around very helpful. We all really appreciated hearing
about Al’s experiences.”

R.J. Balanga
Deputy Director
NASA Spectrum Policy and Planning

“I am continually invited to speak at various events, whether in-person or virtually, or asked to develop technical papers or presentations for the public. With an education and background in engineering, I did not recognize the value and need for media training until I worked with Al Feinberg. From our initial coaching session in 2019, I gained a new appreciation for Al’s knowledge and expertise to help me be more ‘present’ and ‘respected’. With the constant modernization in media techniques, I remain connected to Al to solicit his prized advice and guidance. He remains a pillar in helping me advance my personal and professional growth and success.”

“

Dr. Francesca Antillon
Director of Outreach and Education
NSF Center for the Mechanical Control of Chemistry (CMCC)
Texas A&M University

“Working with Al has been an absolute pleasure. He is thoughtful, attentive to detail, and truly exceptional at mentoring students. We worked together during ACS [American Chemical Society] interviews with our REU [National Science Foundation’s Research Experiences for Undergraduates] students, and I was impressed by how quickly he helped students move from feeling nervous to speaking confidently about their research. His ability to create a supportive environment and help students communicate science in an engaging, accessible way makes him an outstanding colleague and educator.”

“

Grant Ozaki
V-P, Chapter Development
Engineers Without Borders - USA
N.C. State University

"Al Feinberg spoke at a general body meeting for the North Carolina State University chapter of Engineers Without Borders and delivered an outstanding presentation on storytelling. His ability to connect with an audience of engineering students was remarkable, and he shared practical insights on communicating effectively with different audiences. The feedback from attendees was overwhelmingly positive and many people shared how much they related to his message and presentation style. The NASA trivia was also a huge hit and made the session both engaging and memorable. We appreciated having Al speak with our organization and would gladly welcome him back.”

“

❊ Additional Services

al’s Other Competencies and Interests

In this brave new world of AI and global cross-discipline collaboration, al will deliver a keynote addressing our nation’s critical need for a STEM workforce that can better communicate its value and worth to society.

Or you can have ai tell some “war stories” about some of the remarkable people he rubbed elbows with at NASA and in TV and radio.
Or perhaps you can have him do both
al will lead and guide a balanced discussion between experts with conflicting opinions, personalities, and styles that your audience will find engaging, informative, and entertaining.
Knowing how to make your interview subjects feel comfortable and safe is a key storytelling “superpower” al perfected during 20 years as a successful TV news reporter.
Whether it be a live interview with your CEO at a business conference, or recording them for a promotional piece or documentary, al will ensure you get the authentic, quality content your project requires.
As your professional profile grows, so will the likelihood that you’ll be called upon to speak with a journalist.

It could be a friendly and relaxed long-scheduled interview about your company’s new warm and fuzzy mascot.
Or at a moment’s notice you may be shoved n front of a TV camera to answer for your company’s role in a “breaking news” story.
Start now to prepare with al.
al has worked countless scenarios as both a reporter and a NASA spokesperson.
al will expertly guide you through the process. He’ll explain why and how you can confidently put aside any fears and embrace this valuable opportunity. Then al will show you how to take and retain control of the interview and crush it.
You know that it matters how you look and sound on all those Zoom calls.

Yet the actual picture we show others in online meetings and one-on-ones is often an afterthought.

al has some quick and easy “Tips From the Pros” that’ll have you readier than Norma Desmond for your videoconferencing close-ups*

*https://en.wikipedia.org/wiki/Sunset_Boulevard_(film)
‍ ‍
‍ ‍
al helps ensure that businesses tell their best story to current and prospective customers.
A recent example:
Fritsch Milling & Sizing, a world leader in the manufacture of precision laboratory equipment, noted proudly that a number of its machines are used to prepare unique compounds for testing in NASA 3D printers.
al helped Fritsch go a step further and highlight the critical NASA mission to which its equipment was essential: keeping future astronauts alive and safe on Mars!
Al Feinberg is the proud creator and co-developer of NASA’s MISSION: All Systems GO! project, a suite of free videos and other multimedia products for medical care-givers in which an astronaut empowers young cancer patients (and their families) to complete their “mission” of challenging multiweek treatment..
https://www.nasa.gov/ochmo/ochmo-nasa-mission-all-systems-go/